As a book author, it's your responsibility to cast a vision for your book about the length and the appearance before you pitch the idea to a publisher.
Why? I'm not sure I even know what this means - are you? I'd agree that forward planning in relation to the length of your book or novel is relevant, yes, but the appearance? I think most publishers are intelligent enough to have their own vision(s).
A lot of writers get obsessed with the 'concept' surrounding their work rather than with the work itself. The look of the text, the font, the font sizes, spacing, use of white space, the title, chapter titles, or the lack of etc etc etc. Just write the book. Leave the marketing to someone else. If the book is good, it shouldn't need pitching very far now should it?
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